Vanguard Baking Challange with Selasi Gbormittah

In 2022, I had the delightful task of working on the “Baking Challenge with Selasi Gbormittah,” a fun cooking show featuring the talented finalist from The Great British Bake Off’s seventh series. This project, completed over the course of a month, was created in collaboration with the marketing team at Vanguard Financial Asset Management and was done for charity.

My role involved crafting a compelling and entertaining narrative in Adobe Premiere Pro, where I juggled multicamera footage to create a seamless viewing experience. I also brought the show to life with animated title cards designed in After Effects. The real challenge? Making sure the video was so clear and engaging that viewers could follow along and bake a lemon drizzle cake themselves. After all, we wanted them to feel like they were right there in the kitchen with Selasi, whipping up something delicious!

Despite the technical and storytelling hurdles, it was a rewarding project that blended financial marketing with a sprinkle of culinary fun, all in support of a great cause.