Starfield reversioning campaign

For the 2022 launch campaign of Starfield, I worked as part of a team that created over 400 deliverables for the DOOH (Digital Out-of-Home) ads. This project required replacing and customizing three key visual elements: the foreground (the astronaut), the midground (the ship’s window frame), and the background (featuring everything from planets to spaceships). Each version had a unique combination of these layers, creating visually diverse ads that still tied into the central theme of the game.

The DOOH versions posed unique challenges, particularly in adapting and localizing titles for different languages while ensuring that the midground, foreground, and background assets seamlessly integrated across various regions. A bit of scripting helped automate the creation of compositions from a spreadsheet list, streamlining the process. Personally, I handled the Dutch deliverables, contributing around 50 out of the total 400.

The project was done in After Effects, and it was an intense yet rewarding experience, balancing the complexity of different design elements with the need for precision and localization across multiple markets.