IQOS Moodfilm

In 2022, I had the opportunity to dive into the world of creative storytelling with the “IQOS Moodfilm,” a project completed in just one week. Collaborating with Cain&Abel, part of the Adam&Eve agency, we crafted a moodfilm that aimed to convey a distinct message through visuals alone.

My role involved weaving a captivating narrative in Adobe Premiere Pro, where I had to make every second count. This included animating title cards and selecting the perfect footage from stock websites to complement the story. The main challenge? Conveying the film’s message without relying on recorded voiceovers. Instead, I used text cards to drive the narrative and ensure the mood and message resonated with viewers.

Despite the tight timeline and the need to find just the right footage, it was a rewarding project that allowed me to experiment with visual storytelling in a fresh and impactful way.