AT&T social media banners

This project involved picking up ongoing work from another motion designer to create a series of localized social media banners for AT&T. These assets were tailored to different states in USA, with the copy, images, and sound effects specifically customized to resonate with local communities and their unique interests. The project required delivering multiple versions in 1×1 and 9×16 formats, as well as 9×16 Snapchat versions.

One of the unique challenges was dealing with complex expressions in After Effects. The files we received were structured in a way that a single master would automatically update all the variations. However, in practice, it required re-engineering to ensure everything worked seamlessly. This provided a valuable learning experience in handling expressions and mastering the intricacies of After Effects.

In total, we delivered 73 assets of varying durations (15 seconds and 6 seconds) throughtout 3 different projects over around 3 months.