In 2021, I worked on a social media campaign that brought together two giants: Visa and Apple Pay. The goal of the campaign? To encourage viewers to start using Apple Pay as their go-to payment method. This project consisted of three separate videos, each tailored for different aspect ratios: 16:9, 1:1, and 9:16, to maximize impact across various social media platforms.
The creative agency behind the campaign was Saatchi & Saatchi, and they provided the graphics, concept, and footage. My role involved offline editing and animating the supplied graphics in After Effects. I also created a showcase of all three videos for display on my website which you can see above!
