Lexus Power of Two Digital Campaign Case Study

This project was a submission for an awards show in the digital campaign category. The goal? To showcase the campaign that promoted Lexus’ hybrid car, with a unique storyline featuring two characters—a world-renowned president of athletics and an aspiring athlete—driving the hybrid car.

The real challenge was crafting a case study video without any voice narration, relying solely on titles to tell the story. Additionally, I had to display the campaign across various formats and devices, which is where the in-situ mobile graphics played a key role.