Trailer Cutdowns 2022

In 2022, I worked on numerous trailer cutdowns for Amazon Prime Video, focusing on a wide range of titles across various languages and genres. These projects required adapting full-length trailers into shorter 16×9 formats and resizing them for social media platforms, including vertical (9×16) and square (1×1) formats. This work involved close collaboration with editors, implementing branding elements, and ensuring the trailers were engaging and on-brand across different platforms and regions.

Some of the notable titles I worked on included:

• Space Jam: A New Legacy (German language)
• In the Heights (German language)
• After Yang (Spanish language)
• Sonic the Hedgehog 2 (Spanish language)
• Spencer (Italian language)
• Blue Bayou (Dutch language)
• Schickeria: Als München Noch Sexy War (German language)
• The Three Pines (English language)
• Hello Again: Ein Tag für Immer (German language)
• Sing 2 (Dutch language)
• Let Him Go (Spanish language)
• Nerve (French language)
• Wonder Park (French language)
• The Handmaid’s Tale (Italian language)

These are just the standout titles; I worked on more titles throughout the year! It was a very trailer intensive year 🙂

My role involved offline creative editing in Adobe Premiere Pro, where I was tasked with crafting compelling stories from the provided film synopses within tight time constraints of 15 or 30 seconds. Given the brevity of these formats, it was crucial to distill the essence of each film into a meaningful and engaging narrative. Often, it wasn’t possible to cover the entire plot, so I focused on highlighting intriguing details or key moments that would captivate viewers and spark their interest, compelling them to seek out more about the film.

On top of that we branded each trailer including logos, openers, and CTAs (call to action) on the title treatments. I also created text cards for some of these titles in After Effects and handled deliverables to meet Amazon’s requirements. Additionally, resizing trailers for social media formats required rethinking how each trailer would function effectively in different aspect ratios without losing its original impact.

The year presented various challenges, including adapting to a completly new branding guide .Amazon rebranded their visual identity, that’s why some trailers have different branding elements to others. and dealing with source files that sometimes had mixed audio stems. Implementing these changes across all trailers required careful attention to detail and creative problem-solving to deliver high-quality results.