Vanguard Guide to ISA

In early 2023, I tackled another financial explainer video for Vanguard, this time focusing on ISAs (Individual Savings Accounts).

Working again with the marketing and creative team, I spent a month animating the storyboard in After Effects, aiming to simplify the complex world of ISAs into bite-sized, easily understandable scenes. The real challenge here was making financial jargon feel relatable and ensuring the visuals kept the audience hooked while they learned how to grow their savings. Financial advice that’s actually fun to watch? Challenge accepted!